Smarter campaigns, better returns

Google Ads is one of the fastest ways to get qualified traffic to your site. But the gap between a profitable campaign and one that burns money usually comes down to how well it's managed.

We're a small team that knows Google Ads inside out. We build campaigns properly from the start, monitor them closely, and optimise them continuously. No set-and-forget, no monthly check-ins where nothing changes.

The result is campaigns that spend smarter and consistently deliver stronger returns on your ad budget.

We also buy traffic with our own money. Alamex runs a portfolio of its own websites and apps, and we have put nearly £5 million of our own budget through Google Ads. That is a rare thing in this industry, and it means the habits we bring to your account were paid for on ours.

What You Get
Active Bid Management
Regular bid adjustments based on real performance data
Clear Reporting
Plain-English reports you can actually understand
Proactive Monitoring
We catch problems before they eat your budget
Keyword & Search Term Work
Ongoing search term review, negatives, and new opportunities

What's included in our management

Everything you need to run profitable Google Ads campaigns, handled by people who do this every day.

Bid & Budget Management

We monitor your campaigns closely and adjust bids based on what the data is telling us. No autopilot, no waiting until the end of the month to make changes.

  • Performance-based bid adjustments: Regular changes based on CPA, ROAS, conversion rate, and impression share targets.
  • Day-parting & device modifiers: We adjust bids by time of day, day of week, and device based on where your best performance comes from.
  • Budget pacing & allocation: We make sure your budget goes where it'll do the most good, and pull back on what isn't performing.

Keyword & Search Term Management

Managing search terms properly is one of the most time-consuming parts of Google Ads, and one of the most important. We stay on top of it so your budget isn't wasted on irrelevant clicks.

  • Search term reviews: Regular analysis of what people are actually searching to find new opportunities and add negatives.
  • Quality Score monitoring: Tracking Quality Scores over time and working to improve ad relevance, landing page experience, and expected CTR.
  • Competitive intelligence: Keeping an eye on auction insights so we know who you're competing against and how to respond.

Reporting & Communication

You'll always know how your campaigns are doing. We send clear, plain-English reports and we're always available if you have questions.

  • Regular performance reports: Scheduled reports covering spend, conversions, CPA, ROAS, and impression share with commentary on what it all means.
  • Actionable recommendations: Every report includes what we plan to do next and why, so you're never left guessing.
  • Multi-account reporting: If you run multiple accounts or brands, we can report across everything in one place.

Ongoing Monitoring

Google Ads problems can burn through budget quickly. We keep a close eye on things so issues get caught early, not at the end of the month.

  • Performance monitoring: We watch for sudden changes in spend, CTR, CPA, or conversion volume and act quickly when something looks off.
  • Budget oversight: We track spend against your daily and monthly budgets to make sure nothing runs away from you.
  • Ad disapproval checks: If an ad gets disapproved, we diagnose the issue and get it fixed quickly.

Campaign types we manage

We manage campaigns across all major Google Ads formats, tailoring the mix to your business goals and target audience.

Search Campaigns

Intent-driven text ads that capture demand at the moment of search. The backbone of most performance-focused accounts.

Shopping Campaigns

Product listing ads for e-commerce businesses. Feed management, bid optimisation, and product group strategy.

Performance Max

Google's AI-powered cross-channel campaign type. We provide the strategic framework, asset management, and oversight to make PMax work effectively.

Display & Remarketing

Visual campaigns and audience-targeted remarketing to stay in front of prospects throughout their decision-making process.

Our Google Ads process

A proven methodology for building, managing, and scaling profitable Google Ads campaigns.

Account Audit

We review your existing account structure, historical performance, and competitive landscape to identify quick wins and strategic opportunities.

Campaign Architecture

We build or restructure your campaigns with clean keyword grouping, targeted ad copy, and optimised landing page alignment.

Launch & Monitor

Campaigns go live and we start monitoring performance straight away, making adjustments as the early data comes in.

Scale & Optimise

As data accumulates, we refine bidding, expand profitable keywords, test ad variations, and scale what's working.

Three packs, no proposals

Setup fee plus a monthly management fee. All prices are ex-VAT and VAT is added at checkout. Your Google spend is separate and paid by you, directly to Google. Most people take the £99 call first and put it towards the setup fee.

Starter

£750
setup, one-off, plus VAT

£750 / month management, plus VAT

For clients spending up to £1.5k a month directly with Google.

One campaign type, built properly. The right fit if you are starting from nothing or your current account is a mess.

Growth

£1,250
setup, one-off, plus VAT

£1,250 / month management, plus VAT

For clients spending £1.5k to £5k a month directly with Google.

More campaigns, more search terms to keep on top of, and tighter budget pacing across them.

Scale

£2,000
setup, one-off, plus VAT

£2,000 / month or 12% of spend, plus VAT

For clients spending typically £5k or more a month directly with Google.

For accounts where the spend is large enough that half a percentage point of waste matters.

Cancel with thirty days' notice at any time. No minimum term beyond the notice period.

Industries we work with

Fixed packs, plain pricing and a weekly written update. These pages set out exactly what you get and what it costs.

Heating engineers

Boiler and heat pump installations, not ninety pound callouts.

Builders

Extension and loft conversion enquiries from homeowners with a budget.

Roofers

Re-roofs and storm repairs, exclusive to you rather than sold on by a directory.

Kitchen fitters

Survey-ready homeowners rather than people still collecting ideas.

Dentists

Implants, Invisalign and cosmetic consultations, with NHS searches filtered out.

Bathroom fitters

Full bathroom and wet room installations, not tap replacements.

Get more from your Google Ads spend

Start with a £99 strategy call, including VAT. Half an hour on your account and your market, and you get the plan whether or not you go ahead. If it makes sense, the next stage is Starter at £750 setup plus £750 a month, ex-VAT, and your £99 comes off the setup fee. You pay Google directly for the ad spend and you can cancel on thirty days' notice.

Book a £99 strategy call Or start Starter — £750 setup