Enquiries from homeowners who are ready for a survey and a quote, rather than from people who are three years away from a decision and collecting pictures.
What happens next: the call is £99 including VAT and takes half an hour. If it makes sense, the next stage is Starter at £750 setup plus £750 a month, and your £99 comes off the setup fee.
The call is £99 including VAT. Pack prices are ex-VAT, with VAT added at checkout. You pay Google directly for the ad spend. Thirty days' notice to cancel, any time.
We are not only spending other people's money. Alamex runs its own portfolio of websites and apps, and we have put nearly £5 million of our own budget through Google Ads. Everything we do on a client account, we have already paid to learn on our own.
“A UK services business came to us with a Search account that looked busy and converted badly. We rebuilt the campaign structure, cleared out the search terms that were never going to buy, and moved the reporting on to booked jobs instead of clicks. The weekly update said what had changed and why, and we only interrupted them when something needed a decision.”Anonymised client account, UK services business
You already spend on Google, or you should be spending around £1.5k a month or more. We do not replace Local Services Ads for one-van callout work, and we will tell you if that is the better route.
Setup fee plus a monthly management fee. All prices are ex-VAT and VAT is added at checkout. Your Google spend is separate and paid by you, directly to Google. Most people take the £99 call first and put it towards the setup fee, but if you already know what you want you can start today.
£750 / month management, plus VAT
For clients spending up to £1.5k a month directly with Google.
One campaign type, built properly. The right fit if you are starting from nothing or your current account is a mess.
£1,250 / month management, plus VAT
For clients spending £1.5k to £5k a month directly with Google.
More campaigns, more search terms to keep on top of, and tighter budget pacing across them.
£2,000 / month or 12% of spend management, plus VAT
For clients spending typically £5k or more a month directly with Google.
For accounts where the spend is large enough that half a percentage point of waste matters.
Cancel with thirty days' notice at any time. No minimum term beyond the notice period.
The same work on every pack. The difference between packs is how much account there is to do it to.
From the first call to live campaigns in about a fortnight.
£99 including VAT, half an hour on your account, your market and the jobs you actually want. You get the plan whether or not you go ahead, and we will tell you if paid search is the wrong tool for you.
If it makes sense, you pay £750 setup plus the first £750 month and your £99 comes off the setup fee. No proposal ping-pong, no three-week sales process.
A short kickoff checklist from us (access, conversion tracking, service areas, the jobs you want and the ones you do not), then we build the campaigns, set the negatives and turn it on.
Every week you get a plain-English update: what happened, what we changed, what we are doing next. A human steps in when something breaks.
Yes. Thirty days' notice, any time, no minimum term beyond that notice period. We do not use twelve-month lock-ins.
No. You pay Google directly with your own card, so the ad budget is yours and stays visible to you. Alamex bills the setup fee and the monthly management fee only.
The £99 strategy call is the one price on this page that already includes VAT, so £99 is what you pay. Everything else is ex-VAT: Alamex Ltd is VAT registered, so VAT at the prevailing UK rate is added at checkout, and Starter is £750 setup plus VAT and £750 a month plus VAT. If you are VAT registered yourself you reclaim it in the normal way. Your Google ad spend is billed to you by Google, not by us.
Scope and attention. Starter is one campaign type built and managed properly, for accounts spending up to about £1.5k a month. Growth covers a wider account with more campaigns and more search term work, for roughly £1.5k to £5k a month of spend.
The weekly performance update is drafted by our own reporting system straight from the account data, so it goes out on time and the numbers are not massaged. A human reviews anything unusual and contacts you directly when there is a decision to make or something has gone wrong.
The £99 includes VAT, and it comes off your setup fee if you buy a pack within fourteen days of the call. If you do not, you keep the notes and the plan and owe us nothing further. You pay for the call when you book it, and we email you within one working day with times.